This store is the home of the celebrated official Championship Chess Set. Designed by Pentagram, this is the only chess set in the world approved by FIDE for use in the World Chess Championship matches and have been exclusively used in the Matches since 2013 by Magnus Carlsen and his opponents. The sets are produced from carefully selected stock for the cycle and available exclusively through World Chess and our retail partners. 


The leading chess company (LSE:CHSS) is the official commercial partner of the International Chess Federation and the operator of the FIDE Online Arena. The company organized the most iconic chess events in history, including World Chess Championships in New York and London. World Chess is famous for reinventing chess merchandise. It’s the leading chess equipment manufacturer.

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Chess is a mix of Game of Thrones with a Nobel Prize.

World Chess is developing products that are an object of desire (if you can say that about a chess set). Most of the product line has been designed in partnership with Pentagram in London. Chess sets and other products have been designed with chess players in mind. Some of the items designed and produced by World Chess, are in the museums around the museums around the world.

About World Chess

World Chess was founded in 2012 with the aim to promote the mass market appeal of chess globally. We achieve this through our ecosystem of commercial offerings of different chess related activities, including the organisation of top-level tournaments, operation of the official online gaming platform of the International Chess Federation (“FIDE”) and other sport, lifestyle, social activities and merchandise related to chess.

Our vision is to build a global, leading intellectual sport brand by reinventing chess for the modern consumer. We intend to do this by becoming the leading platform for the global chess community through online, in person and hybrid chess events and activities, and by providing complementary product offerings to players, spectators, and partners through our ecosystem. World Chess is a long-term commercial partner of FIDE and holds exclusive rights for the official FIDE online chess gaming platform, commercial rights to the FIDE Grand Prix Series as well as its proprietary products, including Armageddon Series.

World Chess is headquartered in London with offices in Berlin and Tbilisi but operates internationally.